The open graph is that space on the web where content and privacy seem to have careless flirt but more and more companies are using the concept of the open graph to drive engagement and speed up growth.
Joining the fray is Pick1, a company which brings a unique twist to the open graph with its database of opinions. The company which also provides automated marketing research services has just raised $1 million in funding to help with overall growth and promotion.Contributors to the ‘bridge funding’ round include Oliver Flogel, former CEO of Telefonica Chile; Wilson Pais, head of innovation of Microsoft; Jordi Ferrer, former head of digital at TNS Global; and Gonzalo Begazo, former Finance Manager of Google. All big names with big associations so there should be no shortage of inputs that can potentially help Pick1 scale its offerings.
But there are challenges. At the moment Pick1 depends on Facebook and Twitter to create its own open graph database of opinions. The trouble is that the data itself is largely untapped which leaves many to question whether the data is valuable in the first place.
What’s more, Pick1 is looking to compete in the analytics space which is not only crowded but hyper competitive. $1 million is a good start in terms of funding but with the company’s ambition; it will need a lot more than that in the longer term.
No comments:
Post a Comment