Tuesday, November 13, 2012

Bringing the World of Web Closer to You with PositiveProjections


Every company needs web presence. Whether you are selling a service, a product, or are an avid blogger, your website is your vehicle for “getting out there.” This means not only does your site need good content, visual appeal, and have ease of use, but it should remain meaningful to you while distinguishing you from your competitor. In a day and age where nearly everyone turns to the Internet to find out more, you do not want to remain obscure or hidden from your viewers.
For over 17 years, PositiveProjections.com has been helping people—individuals, small business owners, not for profit organizations—establish their web identity using successful web design. There are a several elements of Positive Projections’ approach to web design that clients have come to appreciate. For example, by “matching” the site to the industry or type of business, visitors can more easily relate. A restauranteur’s website will have a different look and feel to that for a hardware store. An entrepreneur will require a different approach than a charitable foundation. Making it personable is an important part of the design process.
Websites created by Positive Projections are also self-manageable, empowering the site owners to update the text and images easily. To ensure this ease of use, the company includes training screencasts with an optional support follow-up service.

It is also essential to design the sites to be user friendly. Visitors to a Positive Projections’ website find the site easily through the company’s strategic “ranking” method with search engines. Once there, navigation is simple and sensible. For the smartphone users, the sites feature a mobile web function. To remain sociable, Facebook and Twitter sharing is established, and to further engage visitors, site owners can also consider YouTube.com or Vimeo.com additions.
What if you already have a website, but it’s time for a facelift? Change is good. Change can inspire not only the site owner, but visitors too. This is why Positive Projections assess websites to determine possible improvements. It could be one or two minor areas, or perhaps an entire overhaul. Areas of considerations include:
  • how attractive is the site?
  • is it easy for visitors to use?
  • is the site organized efficiently?
  • has the site’s outcome(s) met its purpose(s)?
Positive Projections also evaluates the site’s SEO techniques to asses whether or not optimal ranking is achieved.
Website remodeling also considers the speed of the web host. Inefficiency here can drive visitors away. To ensure reliable and efficient web hosting, Positive Projections also established its own web hosting service. For more than a decade, the company’s own websites, along with clients’, run off a server of optimal performance. The reliability is something clients have come to depend on. A server hosting 300 sites as compared to the same server hosting 2,000 means not only do the sites maintain expected operation, but security benefits are in place.
Bringing personalized service and dependable results has allowed Positive Projections to build an impressive portfolio of web design and web remodeling projects. For this company success is about helping you find your place in the world of web
http://www.sitetrail.com/2012/11/13/web-hosting-positive-projections-news/

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