Google Earns $100 Million a Day from Selling Ads

No matter how you slice it, Google is still the one to beat online when it comes to how you divvy up online ad spending. The search giant’s early technical investment in simplicity has ensured that million of users trust it, and it alone to find what they want online. The result has been an all-conquering assault on the online ad spending pie.

A new report from WordStream, the popular search marketing software provider has helped to shed some light on just how much money Google makes per day from online ads. According to WordStream, Google makes an head-scratching $100 million each and every day from online ads. It does this via a whopping 5.6 billion daily impressions through its search network and an even more impressive 24.2 billion impressions through its Google Display Network.

237.9 million people click on Google ads every day

For all this talk about social media being the new leader in town, search and display advertising still continues to be the preference for advertisers looking to attract customers online. Google’s 63% share of the online search market means that it can attract a very large pool of users. Whilst many will not click on ads, the sheer volume of people searching means that on any given day more than 237 million people click on at least ad.

This means that even in a slow economy (where advertisers still press on for sales), Google can still add to its bottom line. The search giant made $14.10 billion from its ad-selling business in Q3 this year.

What on earth are people clicking on?

Finance and Travel are number one and two in terms of overall share of impressions and clicks. The finance category sees a whopping 617 million daily impressions in search and 5.32 billion impressions on the display network. People in this vertical it seems have strong motivations because the daily click through rate (CTR) is a solid 3.67% in search; it’s considerably lower on the display network where the daily CTR is just 0.10%. Still, these visitors convert well into buyers and the finance vertical sees a staggering 1.39 million sales a day. One can just imagine what these people make, although it is important to note that the finance vertical also has the highest cost per click (CPC).

The third and fourth verticals with the highest number of impressions and clicks are shopping and jobs & education. The latter interestingly has the most daily ad impressions with a whopping 660 million. The biggest advertiser in this vertical is the University of Phoenix and if you’ve done any browsing at all in the last year or so you would most certainly have come across one of their banners.

Google’s ever expanding sphere of influence

The influx of tablets and smartphones and Google’s strategic placement of Android means that the search giant will also dominate the mobile ads space in the coming years. Although companies like Apple and Microsoft have made some inroads, Google continues to be the online opiate of the masses and 2013 will no doubt read much the same as it did this year—a Google whitewash.

Do you think Google’s dominance of online advertising is good for the marketplace? Share your thoughts in the comments below.

Source: http://www.sitetrail.com/2012/11/01/google-earns-100-million-a-day-from-selling-ads/